Dr. C. MANMATHESWARA REDDY is driven largely by macro factors that influence the education domain and links them to institutional data to creating, engaging and relevant advice. He holds an M.Sc., from SRI VENKATESWARA UNIVERSITY TIRUPATI. MCA, M.Phil, and Ph.D., from SRI KRISHNA DEVARAYA UNIVERSITY, ANANTAPUR. He worked for NUCLEUS SOFTWARE SOLUTIONS in SINGAPORE in the year 1998. He participated in National level Seminars and published International Journals. He also participated in social services and cultural activities. He was associated with the Outlook group for 23 years. CAREERS360 is the result of his deep understanding of student issues, and the information gaps that need to be filled to help students take an informed career decision. His research interest is in knowledge transfer, particularly from academic to industry. At Careers360, he leads the largest ranking and rating exercise of educational institutions in the country.